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Moisturising hair is key, and I recommend using a hair treatment at least once a week to combat dryness, which causes breakage.
Our shelves are brimming with many new and classic formulas to try, but rest assured there is a hair mask perfectly suited to you. What's the benefit of using a hair mask? Blonde hair tends to be drier than brunette. If you look at brunette hair in the sun you get a lot of shine, whereas blondes don’t have that. Blonde hair is more brittle and breaks easily so it does need that extra bit of help and tlc. This is where a range like Blonde Rehab comes in to make hair stronger and healthier – it helps with the integrity of hair after bleaching and adds amazing shine!" How can I maintain a healthy blonde colour?
If your hair is frazzled and breaking due to heat or chemical damage, use a product that will strengthen your hair by re-building its chemical bonds,” she says. Your hair is made up of millions of bonds that keep the integrity of your strands intact, but when these bonds are weakened from heat or dye, it can cause your hair to become brittle. Two formulas that are always up to the task are Olaplex’s No3 Hair Perfector, and Philip Kingsley’s Bond Builder Restructuring mask. Once your hair becomes exposed to external aggressors – like UV rays, brushing, heated styling tools and bleach – your strands will start to weaken which can negatively impact their moisture balance and strength,” she adds. Kris Barnes, celebrity session stylist and colourist, and PROVOKE ambassador comments “Whether natural or bleached, blonde hair requires more TLC than any other colour. Everything from brushing, heat styling, and colouring to environmental aggressors, can cause bonds to break. Naturally blonde hair has a more fragile anatomy: it is denser, but finer and contains the pigment, pheomelanin, which offers less protection than the eumelanin found in brunette hair. I love this range because you see instant results. This five-step bonding routine is affordable and will really keep hair looking salon fresh and strong..” Applying a hair mask once-to-two times a week can really benefit the overall health and quality of your hair,” explains Anabel Kingsley, trichologist at Philip Kingsley.
Overall, my preference is pre-shampoo masks. The best ones contain higher levels of active ingredients than post-shampoo rinse-off masks, and they won’t weigh even the finest of hair textures down,” advises Kingsley. The first step to success is finding the right mask for your hair type, but the sweet spot of any treatment is consistency. “It depends on the condition of your hair, but I’d advise most people to use a conditioning mask once or twice a week,” says Kingsley.Whether your hair's platinum, beige or dirty blonde, we asked Provoke Ambassador and Celebrity Colourist Kris Barnes for his top tips on achieving the perfect 'blonde'... Why does blonde hair need different care? As for ingredients, remember that not all hair masks are made equal. Look for formulas rich in emollients to boost moisture – like shea butter, cocoa butter and oils – but steer clear of anything containing silicones, as these tend to mask damage rather than cure it.
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