Strongbow Dark Fruit Cider, 4x440ml

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However, according to Lumina cider is less likely to be consumed with meals so operators could steal a march by making it more popular.

The Ciderologist Cook summarises: “Pubs are missing out on an opportunity to capture a new type of drinker and a new experience that craft cider can provide. It can provide some of the experience of beer in terms of how it’s drunk but can also capture some of the flavour characters of wine. Cider is the ultimate thirst quencher on a warm summer’s day but it can also be so much more than that. There are so many different types and styles and flavours that can appeal to a whole range of different drinkers and this new wave of craft ciders means there’s a cider for everyone.” Molson Coors Beverage Company on-trade category controller Mark Bentley adds: “Consumers are beginning to explore how they can pair new innovations in cider with their favourite dishes in the same way as has traditionally been done with wine. Strongbow has long been one of the most popular ciders in the UK, and Dark Fruits is one of their most popular flavours. So, when a drink like this is launched at 0.5%, you kind of know that low-alcohol cider has hit the mainstream. Thatchers Haze, which was a new entry last year, rose up the list from tenth to seventh and was the only brand to experience a rise in sales. In the same way, wine matches well with food, cider can do the same thing. Cook explains that because cider possesses characters found in wines such as acid, tannins, fruitiness and sweetness, food pairing is a great way to present cider.He also sees premiumisation continuing. “The premiumisation trend has been growing for some time now, and that momentum shows no sign of stopping. Aspall Cyder is ideally placed to meet this uplift in demand, with its provenance and unique east coast apple taste combining to create a unique option for consumers looking for something more sophisticated. Westons said: “The year of the apple is upon us and it is premium and crafted apple ciders that will be the driving forces for growth in 2022, as on-trade outlets ready themselves for a continued rebalancing of value and volume sales, which will swing further in their favour over the next 12 months.” Thatchers Dark Berry Infused Cider. 4% abv. Its rich fruity flavour and fresh berry aroma adds an exciting new twist to a refreshing pint of Thatchers cider.

Trends matter according to Molson Coors’ Mark Bentley. He says: “There is a real opportunity for outlets to drive more cider sales over the summer months. The key for suppliers and operators alike is to stay close to the latest consumer trends and deliver innovations that consumers are going to love.” Given the theoretical task of putting three types of cider on at a pub, The Ciderologist is keen to explain his decision in choosing an ‘eastern counties-style’ line, a ‘western counties-style’ option and a flavoured cider too. In the fruit-flavoured sector, Strongbow Dark Fruit remains the market leader with 63% share, a reduction of 3.2ppts from December 2020 as new draught fruit ciders become established, including Old Mout Berries & Cherries, Cornish Rattler Berry & Stowford Press Mixed Berries. You can go into virtually any pub today and there will be some fantastic pale ales or bitters on hand-pulls, Guinness on tap, two or three great lagers, at least one IPA and they’ll have a fantastic wine list plus a number of spirits but there might just be one cider on tap and maybe a fruit cider in the fridge. And that’s it, that’s the sole extent to what these people think cider is but it’s not their fault because they’ve been told that that’s all cider is.” In the late 80s to early 90s Strongbow produced and marketed a double fermented cider "1080" – said to be its specific gravity.In 2022, a low-calorie variant, Strongbow Ultra, was introduced. The initial flavour of this variant, Dark Fruit, contained 95 calories per can, 30% fewer than the regular version of the Dark Fruit flavour. In 2023, Strongbow introduced an apple flavour to the range; the apple flavour contains 80 calories per can, 36% fewer than the Original flavour. After years of robust growth, draught fruit cider plateaued in 2020 and then, in 2021, it slipped into decline,” explains Tim Williams, insights and innovation manager at Westons Cider. “It’s possible that interest in fruit cider has simply hit a natural ceiling. Equally, the growth of authentic apple serves indicates cider drinkers are increasingly getting behind the traditional products that have always been at the heart of the category. Thatchers Haze Cloudy Somerset Cider - 245 calories (500ml; 4.5 percent) 50g of sugar - (4.1g of sugar per 100ml). Furthermore, Magners Original and Stowford Press also retained their places from last year – fourth and fifth respectively. He says if the food served at your pub is light, which would include fish, seafood or salads, you could serve an eastern counties-style cider while if the food is more robust, for example using meat, then a western counties-style cider would pair well but he stresses there are no hard and fast rules so try to keep it playful and experimental.

Supplied in 30-litre key kegs, the 0.5% ABV cider “provides the option for anyone who is not drinking alcohol to enjoy a fresh, crisp and tasty cider that is dispensed on the bar, creating theatre and anticipation as the sparkling, golden liquid hits the glass”. This summer, Kopparberg unveils its first ever limited-edition label, with a disruptive design across Strawberry & Lime, Mixed Fruit and Pear. As these limited-edition designs hit the market, expect customer demand for the brand to increase, bringing additional excitement and engagement to the fruit cider category. Announcement regarding the completion timing of the proposed acquisition of 100% of the shares of the Australian business of Anheuser-Busch InBev" " (PDF) . Retrieved 11 November 2023. In his role as an independent advocate for cider, he writes, talks, teaches, tastes and trains. He explains: “So often there isn't enough nuance or understanding about the amazing breadth of opportunities and types and styles that exist for cider. It’s often pigeonholed as being a single thing, or it’s a sweet thing or just a summer thing but it can be all of those things and so much more.”

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Ward adds: “The collaboration has shown it is possible to produce a full-bodied, alcohol-free cider and our decision to supply it on draught as an alternative format to the existing bottle options will support pubs and bars that are serious about offering genuine alcohol-free choice for customers and will do so in a sustainable way. In 2014, "Strongbow Citrus Edge" was introduced, which contained lemon and lime. This was discontinued in 2017. [35] Advertising [ edit ] At the point of pour, the Thatchers Fusion Font infuses a micro measure of the selected fruit flavour into a pint of Thatchers premium apple cider, creating one of three freshly mixed ciders. As the cider is being dispensed through the Fusion Font it delivers a unique sensory experience of flavour and aroma. Your customers get the same expertly crafted apple cider, with a freshly-mixed infusion hitting the glass as one. Thatchers Cloudy Lemon Infused Cider. 4% abv. A burst of zingy lemon for the perfect balance of sweet and sharp notes, characterised by the intense, fragrant aroma of lemon juice.